How Email Marketing Can Make You Money
I hope you will enjoy and gain at least one idea and/or concept that will help you. Email marketing has evolved a lot since its early days as inter-departmental communication memo’s and Hotmail. It has gone from being a way to stay in touch with friends and family, to being a crucial business tool, and a requirement for business at any level. The expansion of the internet, and the increasing number of email savvy people and e-mail’s ability to connect people from all over the world instantly has led to email taking on an exciting new role. Businesses have been quick to recognize the potential of Email marketing and have moved to take advantage of a delivery medium that opens the world to them. The scope of email is immense, allowing businesses to instantly send large files from one side of the world to the other, and exchange information faster and more efficiently.
Email marketing provides entrepreneurs with a quick and convenient method of getting in touch with a large client base and at the same time it is incredible cost effective. The reach is unprecedented in the history of marketing and more people are getting e-mail accounts every day. Another advantage of marketing with email is that replies and responses can start being seen almost instantly, allowing businesses to rapidly evaluate the success or failure of an email marketing campaign.
Email marketing covers a very broad scope of topics, but in general is used to refer to such things as opt-in lists, newsletter marketing and marketing via bulk emails. Of these three it is bulk e-mail marketing which has caused the most controversy, and is the least successful in general. People tend to delete these emails without reading them as they are unsolicited and usually have a hard sell of a product. In fact, people have come to see bulk unsolicited email as a very shady practice and the products are by association (and usually in fact) considered to be of dubious quality or legality as well. Opt In lists and newsletters however are very effective ways for businesses to promote their products. In both cases the recipients have actually requested the information they are receiving, so they are a far more receptive audience.
Once a marketer has acquired an interested potential customer base it becomes a very important task to keep the list interested and satisfied. This is most effectively done by providing what the subscriber was seeking when they signed up to the list and showing that you care about their needs. A successful Email marketer will build up a relationship with his subscriber and have them looking forward to each new email. This is a far better policy than hard selling products to your list until they buy or unsubscribe. With a successful trust relationship a subscriber may buy from you again and again.
It is not an easy task to build that caliber of relationship with your subscriber, but there are a few tips which help smooth the road. The email starts with the subject line. This may be the only thing the reader ever sees. You need a subject line that grabs the attention of the reader and makes them want to see what you have to say in the email itself. The email then needs to go on to offer real value to the subscriber. Dishing out the same old thing that the subscriber has seen over and over will just lead to them leaving your emails sitting unread. Quality content is best delivered in a tips and tricks format that provides easy to implement assistance to help them with their problems. The letter is a business newsletter, so while a little personality helps separate you from the crowd, you need to maintain a degree of formality to establish yourself as a serious business rather than a slap-dash individual out to make a few quick dollars.
Finally, you should encourage feedback in some form from your subscribers. It’s nice to know when you emails are actually being read, and seeing responses come in can not only confirm this, but can provide you with subject matter or ideas for future mail-outs.
As with everything online, and in marketing in general, the style and content of your campaign is going to differ from market to market, so it’s important that you try many different things and see what works for your business. Thanks for your time and interest in our article. I hope you found some value in this brief article on “How Email Marketing Can Make You Money”.