How Does Internet Marketing Work For You?
Most people I speak to about my Internet Marketing strategies seem to take in what I tell them but their main concern is “how much money are you making”. If you view success as having a large balance in your bank account or having flashy material items then you have it all wrong. You would think that what it takes to become successful would be the most important aspect of success but that is not the case among the masses.
I too am guilty of wanting the cash before I really knew how to get it. I started using Google’s Pay Per Click advertising business (Adwords) model to generate some extra cash. It never dawned on me that many individuals are making upwards of $1000 per day using Adwords. I purchased an eBook tutorial on how to be successful at Adwords. Before I finished the eBook I started an advertising account with Google and began to advertise. My pay per click advertisements earned me zero dollars, and cost me $500.
$500 was all I wanted to loose so I hit the books again until I finished and then I purchased another eBook and thoroughly read it too. I began to see that I still did not have enough information relating to how search engines worked and how I could get some to purchase a product via my advertising/marketing strategy.
With Google Adwords, you create tiny ads in a high search volume market (preferably a niche); entice individuals who are interested in purchasing to do so via your ad. In my failure, I could entice people to click on my ads but they were not purchasing so I was paying for clicks but not getting any return on that money. I was enticing the wrong people and it started to get expensive.
Google AdWords works well with affiliate marketing which allows vendors (Publishers) to get their product or service to a broad market. Websites such as Commission Junction, Clickbooth, and Linkshare offer webmasters of themed sites the opportunity to advertise products of well known companies.
Most of the major advertisers want to review your site before allowing you to advertise which makes since. You would not want to advertise computers on a website about Game Fishing. Granted these companies pay far less in commissions than the Publishers from Clickbank.com but if you get a few thousand or more visitors to your website (some get over 1 million) and your website content is what it should be then your going to make some money.
Most Publishers on Clickbank pay their affiliates half of the money earned on a sale. Clickbank’s products are e-based meaning anything downloadable online like eBooks’ or software. The best part is that the cost to advertise someone else’s product is minimal if done correctly. If you have a website related to what a publisher offers your moving in the right direction.
For instance, take a website about plant care packed with articles related to plants and plant care that gets visited by 10,000 or so users per month. It would be logical to say that you have a semi targeted audience that you could market all sorts of plant products to. Right? This combined with LSI or Latent Symantic Indexing gave me courage to step in another direction. As your website grows in popularity you can create forums, blogs, membership services, etc that will maximize your exposure and income.
The Internet Marketing genre gives you the opportunity to create one heavy hitting authority site that earns you several hundreds or thousand dollars a day or several small sites that earn double digits per day. Small sites can be grown into authority sites which will provide multiple streams of income. Changing my online business model from strictly PPC to an Adsense/Affiliate Marketing model has allowed me to concentrate on what matters most (quality content for search engines).