How Does Email Marketing Work Even Without a Mailing List?
Everybody knows how important a mailing list can be, when it comes to building customer loyalty and gaining repeat orders. In order to keep in touch with customers and increase sales, email marketing is more affordable than direct mail and has replaced it as a way to keep in touch with customers, advertise specials and discounts or introduce new products. What are you supposed to do if you are a new company without an Emailing list?
If you want to do Email marketing for your business without a mailing list, there are several ways you can get around this obstacle. Partnering with others in the industry and paying them a small price to share their mailing list is an approach that can work. Directly approaching a variety of people that have Email marketing lists, with customers that might be interested in your product or service is the best way to do it.
You might find that some of these people are willing to send Emails to lists of ten thousand or more customers for as little as $40-50 per mailing. Make sure to have them send out an email promoting your product or service in specific or, at the very least, have them include a prominent banner about your service in their Email. You should pay lesser for a banner ad, but if that is the best you can get, it is a way to get your name in front of the customers you want to target.
Buying a list from reliable sources is another way you can instantly obtain an Email list. There are companies that specialize in certain industries or demographics and it can be a great way to reach customers that might be part of your target or niche market. Of course, the closer to your niche and target market, the more profitable the Email list will be for your business. It is better to buy a smaller list of target customers than it is to buy a large list of customers that might not be best suited for your product or service.
Some people will get Email addresses from yellowpages.com, superpages.com or just writing to webmasters from their contact us pages. This is especially easy to do if you are soliciting companies that have a website. It can be a little trickier, if you are targeting individual consumers, however. Of course, if your product or service will be used for local or regional customer Email marketing, then the white pages can be helpful for direct contact, such as direct mailing or phoning, but not efficient for Email marketing unless you can get them to provide their Email address with a free e-newsletter offer, for example.
The trick to a successful Email marketing campaign is to make it VERY personal and offer something they cannot refuse in your very first email. Even then, expect a 5-10% response rate, but if you make offers they can’t refuse periodically through a regular Email marketing campaign, you will eventually build up customer loyalty and trust. A systematic sales and marketing approach using CRM or client/customer relationship marketing software can be the most effective approach to managing consistent potential and repeat customer communications.