How Do You Define What a Good Mailing List Is? Part 1
Many people worry about mailing lists, but you need to remember; with mailing lists is it not hard. There are a whole bunch of them to choose from. It truly depends on what you want to target. Say you are looking for pretty houses. And for the sake of argument let’s say you are looking in the medium price range.
Here is some information for you. Know that 72% of the foreclosures in America Happen the first year of ownership. That is correct!
Did you really know that in the first two years of ownership and a large percentage (72%) of foreclosures happen in the first year? So houses where people have been in them for three or four years may or may not be as good as target as the people who have been in them less than a year. And you know there is a tunnel list you can get.
Don’t forget about the military. Military is a good list for you to rent. Military homeowners are an easy list. Any list company can give you that. They are transient and they have to move. You won’t get a lot of equity in them but it is easy equity. Be careful dealing with the military though make sure that the person that is in the military is not deployed and you are buying the house without an attorney involved. They have laws on that you know! Frankly if you are mailing out the yellow letter, it can be as simple as targeting the area where you want to do business knowing you are going to get a lot of calls and most of them are going to be wasted. But that is okay… you are only looking for the handful that pass through the screening.
You also would at least probably want to mail to people. You know, you could do a carrier route but that is cheap, you don’t even have to buy stamps. I just would mail to the whole zip code if I was going to a carrier route.
You can spend the next two days creating lists, but you still wouldn’t get to the bottom of it. It really comes down to you having to decide… pick a couple three lists you want to mail to and try it, and see what is working the best and continue doing that. You are going to picking lists for quite awhile until you find out the ones that are most productive for you!
In part 2 we are going to dig deeper with lists. Get ready!