How Do I Know If an Affiliate Product is Good to Sell? Free Affiliate Marketing Tips That Work
In this article I’d like to look at another major obstacles that keeps lots of us from fulfilling our online income potential. Many people spend tons of time getting ready to launch a new blog, will put an ambitious effort into picking the right template, do their keyword research and get EVERYTHING set up properly RIGHT up to picking a good converting product to sell on their site. What I see MOST often is folks will simply try to stuff ANY related affiliate product into the theme or topic of the blog, without really paying close to attention to the conversion metrics that are available. Let’s continue reading on below as we explore..:-)
The Value of Competitive Intelligence
One of the beautiful things we ALL can do as affiliate marketers is study the conversion numbers available through most of the affiliate networks. While each network might use slightly different terminology, it’s quite EASY to see which programs are the top converters, not only on the network itself, but ALSO in the respective niche the particular affiliate is associated with. For example, in the CJ marketplace, you may have 20 different diet offers to choose from…all which look pretty similar. But one or two of these are getting the lions share of sales, and are making their affiliates rich, while the other 18 are getting bupkas – which is yiddish for nothing…:-)
Ok – but how can I tell which one’s are worth promoting?
Very easy! Most networks will give you a number that tells you how much you should earn on a given number of visitors. So you may see a number like EPC, which will tell you roughly, all things being equal, how much you should earn on every 100 visitors you send the merchant. Obviously, the higher this number, the better you can expect to do! Network earnings is another metric used by several large affiliate networks to tell you how well that particular vendor is doing overall, relative to all of the other offers in the marketplace.
Good networks will ALSO tell you how a particular offer ( or even a specific creative!) is trending for the month, the week or 90 days out. Very powerful intelligence that you can make MAJOR moves with in a hurry, if you’re smart….and fast!