How Did Network Marketing Start?
So, when and how did network marketing start? I have done extensive research on this topic and I will tell you that I totally disagree with the findings. In this article, you will be given some facts, some of my views and you will then have to see what your belief is.
As you will research, you will find that they will tell you that it is just about 50 years old. They say that in the US, the first major modern network marketing company started in 1959. VanAndel and Devos started the company, because it felt in sales it was unfair. If you sold to someone, and since the customer may be brand loyal, that others could sell to the customer, and you could lose commissions. They wanted you to be paid for the original work, which is finding someone with a need, want and desire and felt you should always be paid on that. They decided that they would focus on one product. They broke away and started their own company and a few years later had made enough money to buy out the original company. The first product line was Vitamins.
Now, yes, officially developing the compensation model, this could be true. Now, I guess the point that matters is that you must be paid and paid on leverage. I would say that network marketing goes back thousands of years. When was the first product created and people saw the benefit and wanted the product? Was it when the wheel was created? Was it before? I would like to say that it was even before the wheel and the first industry probably was in the food industry. Let me ask you, when was the last time you went somewhere to eat and the food was fabulous and you had to tell others? And if others liked it, then they probably created the viral nature of network marketing.
Now, why is the stigma that network marketing is a bad thing? This is something that comes natural. It is about believing in the products and telling people what you had the good experience with. Where people get hung up is that you could get paid on this form of marketing. As an example, let us talk about the food side of this. Now, say Red Lobster or your favorite seafood restaurant would pay you to fill their table. This way, the restaurant would be sold not because of someone that pays for the advertising, but it pays the guests to refer people to it based upon the accomplishment of the chefs. Now, if the chefs stink at cooking, this would never work. It gives the restaurant the desire to perform well. This would sure beat the comment cards.
Well, I do not know why they want to say network marketing began 50 years ago, but does it matter? I hope this made you think a little about the industry and where you may see it for the good it has to offer. Now, if you have just started in a network marketing business, let me encourage you to want to learn about the fabulous industry and get the education you deserve.