How Can You Find New Customers For Your Online Business?
The internet is a big marketplace and it’s also competitive. There are almost certainly hundreds, if not thousands, of other websites offering products and services that are very similar to yours. So how can you find new customers for your online business?
Pick Your Keywords Carefully
What words would a potential customer type into a search engine to find solutions to the problems that your products and services can solve for them? These are your keywords and, if you want the search engines to drive new customer traffic to your website, make sure you use these words, in your website content, blog and articles etc. The more specific the better. So, for example, rather than ‘weight loss’, go for ‘weight loss for men over 40’.
Contribute In The Online Forums
You can find new customers in online forums. But don’t turn up and start with the hard sell. This will turn people off, you may get thrown out from the forum altogether. Take the time to make yourself known and offer advice and help to the people asking questions on these forums. As you become known as somebody who knows what they are talking about, people will start to visit your website and check out your products.
Collect Email Addresses
When somebody visits your website for the first time, it’s not likely that they buy from you there and then. You have to show to your prospective new customer that you understand their wants and desires. The best way to do this is via email. Email marketing helps you to build a relationship with a new prospect so that they come to know, like and trust you. Put an email opt-in box on your website and to encourage somebody to give you their email address, offer them something of value for free, like a report, eBook or video.
Start A Facebook Group
Facebook groups are a great place to find new customers. Simply by developing a Facebook group, you will be seen as an authority in your industry. Use the information, questions and content posted on your group by your members and to produce products and services that will automatically have a built-in customer base. Also join other groups in your industry, and provide valuable information and help in those groups. The more value you provide, the more that people will check out your own Facebook group, website and products.
Advertising online allows you to specifically focus on your target audience. And you don’t have to spend a fortune doing it. There are many different ways that you can advertise your business online to find new customers. Pay-per-click ads, banner ads, social media, ezine advertising, and video ad are just a few of the methods that you can use to suit your budget and audience.