How Can the Internet Be Used For Marketing?
I am an experienced internet marketer, and just the other day one of my relatives, dumb-struck at what I do, asked me “How can the internet be used for marketing”. As I answered him, I thought about how even though it is very obvious to me, there are a lot of people out there wondering the same thing. That’s what motivated me to write this article.
Just about everybody is online these days, and a lot of that time is spent looking for information. Say for example, you want to lose weight. So what do you do? You go to a search engine and type in “how do you lose weight”
A whole bunch of websites pop up, providing the user with the information that they were searching for. What you need to realize is that there is a golden opportunity here to sell to this person. We know that he or she wants to lose weight, so why not give him or her some basic information, but then also introduce a program that would help him or her accomplish the goal, while we get a commission in the process!
That is basically how internet marketing works. Of course I could reach the person in the example in a few ways:
1) I could create a website, and apply SEO (search engine optimization) which is what you do when you want to get your site to rank well in the search results.
2) I could pay money to advertise on the search engines themselves
3) I could advertise on the top diet sites by paying the site owner.
All three of these things would allow me to reach that person and pitch my sale to them. It’s as easy as that!