Hospitality Internet Marketing – Email Marketing for Hotels and Restaurants
If hospitality businesses want to get more customers, keep them happy and bring them back, they should use several hospitality internet marketing techniques together for maximum impact.
I’m going to discuss emails today as a way to successfully market your business online and give you some examples to help you brainstorm for your own company.
Email marketing for hotels and restaurants
This is one of the most effective hospitality internet marketing techniques used today. It’s fantastic to maintain communication with your current customers and prospects as well. It can also be used to boost business and fill rooms or tables whenever you need to.
Step 1 – Build your list. It’s probable that you ask your customers for their information, you should always be sure to ask them for their email address as well. Once you start building a list, it will be easy to communicate with people whenever you need to. You can tell them that certain offers and specials are only sent by email to make them more receptive to handing over their address. And frankly, that should be true.
Step 2 – Design a content and marketing strategy. It’s vitally important that you send pure sales messages only occasionally, people are tired of being sold to constantly and you should be sending content based emails much more often. You can always add a little salesmanship into content based emails but only when it’s relevant to the message you’re sending.
For example, you can write an email about a certain festival that occurs in your city and mention how close your hotel is to all the action. Or for a pure sales email you might include an offer of a free appetizer with every meal. At the end of the day people will order much more than an app, plus if you do your job properly, they’ll be back.
Step 3 – Maintain a schedule but don’t overdo it. Send about one email every week and people will generally not mind. If you end up sending two, three or four each week people will get annoyed, especially if they feel the content is not valuable or spammy.
Step 4 – Enjoy a long-term relationship with new and loyal customers!