Home Business – How To Make Money Online
This Article covers the basics of how to make money online while working from home.
There are 4 steps to making money online:
- Find a profitable niche where people are buying products or services online.
- Build a Sales Platform to attract, capture, market and sell to these people.
- Build a list of people interested in your product or service.
- Market and sell related products & services to these people.
Let's look at these one at a time:
1. Find A Profitable Niche Where People Are Buying Products Online.
Question – " What is a niche? " – "niche" is simply an Internet Marketing term for area or subject. For instance, cooking could be a "niche" – jewelry, electronics, games, education, personal development, weight loss, etc – the list is endless of what people are searching for, and purchasing, online. The niche you choose should preferably be an area you are knowledgeable about, and interested (better yet passionate) in telling the world about. Above all, it must be profitable.
Question – " How do I know if the niche is profitable ?" – first determine how many people are searching for that product or service online. Imagine the word a person would type into their computer when they were looking for information about – or a place to buy – this product or service. This word is called a "keyword". Go to "Google AdWords Keywords Tool" enter this keyword, and look at the number of monthly searches. This is the number of people looking to find this product, service or subject on the internet each month. One indicator of profitability is how many people are selling in this niche. Find this out by typing the same keyword – in quotes – into your search engine and it will return the number and (pages of) names or companies to provide information about it.
A future Article in this series will dig deeper into the important subjects of Keyword and Market Research.
2. Create A Sales Platform
Question – " What is a Sales Platform ?" – a Sales Platform is a place where you capture prospects identity (for follow-up email marketing), market and sell your product or service. This is usually a website or blog.
Question – " Is not a website very expensive ?" – could be if you have someone do it for you, however you could put up a starter website yourself for the cost of a domain name ($ 10-12. dollars a year), a web host (about $ 8 a month) and using one of the build it yourself free programs (my favorite is kompozer) if you have or can learn, some basic computer skills.
Question – " What is a Blog ?" – quite simply a blog is like a daily, weekly or monthly newsletter where you post information about your niche on the internet for the world to see. The two major (free) blogging platforms are Blogger and WordPress.
3. Create Your LIST
Question – " What is my list and why do I need one ?" – Internet Marketing is a game of large numbers. For instance out of 100 "leads" (people who may be interested in your product) you may get 2-3 sales (and usually after multiple contacts). Fact – most Prospects will not purchase on the first contact, and will not purchase until they know more about you and trust you. Also Fact – it is far easier to sell a related product to a satisfied prior customer who knows and trusts you, than it is to get new prospects and customers. You can count on your list to make repeat sales of related products. You do need a list of prospects and prior customers to be successful at Internet Marketing.
Future Articles will be devoted to how you can drive TRAFFIC to your capture site to build your list.
4. Market Niche Related Products Or Services
Question – What if I do not have a product or service of my own? – if you are a beginner, all the better! Selling your own product is the hardest way to get started in Internet Marketing. Why? Because you need a full Ecommerce site with the ability to receive payment, arrange shipping, handle customer service, etc. There is a way to avoid this hassle and cost. It is called Affiliate Marketing, and it is the easiest and least expensive way to get started.
More on Affiliate Marketing (and other home business models) in a future Article in this series.
Question – How do I promote or market these products? – the ways are almost infinite, and can not be covered in detail in this article, but in general they can be divided into paid and free. Here are just a few of the (free) ways you can promote and market your product:
- Article Marketing
- Social Media
- Forum Marketing
- Email Marketing
Each of these- and more – will be covered in future Articles in this series.