Guest Blogging And Its SEO Benefits
Guest blogging as well as posting on other websites is another great way to immerse a much larger following on both your websites and other social media accounts. This is all while gaining networking opportunities and more credibility.
People who have the same passion and professional skills that allow them to fall in the same industry, tend to visit the same websites, blogs, and social networks on almost a regular basis. This trend allows them to gain considerable exposure and seeing the same author on these different platforms gives them an idea or impression that the person is a professional or expert in their field.
It is something that is more often than not considered to be rather time consuming, but guest blogging can pay off in the long-run mostly when it comes to both company and individual branding.
There is a great demand for neat and quality content because more and more readers get the majority of their information and news from credible online sources. This is instead of acquiring the information from newspapers and nightly television programs and news. It also goes to show that there is a huge volume of data and content that is made available for the readers. The benefit of this is that the more a publisher is mentioned on these websites, the better, because, from a human perspective, it gives him/her a huge following. Alternatively, from a Search Engine perspective, it allows his work to gain more exposure where it ranks highly in search engines.
In advertising, customers need to be exposed to an ad for quite a while or sometimes before they get to tie any positive feeling or recognition of both the brand and product.
You get a positive association as an individual author with brand name, which drives credibility for the companies that they write for as well. Being an author on sites like Marketing Land or Huffington Post builds more on their credibility. It is advisable to start off on much smaller blogs before trying to be a guest writer on the more established ones. The work done on the smaller blogs acts as a portfolio that builds on their online credibility.
The publisher and author can make actual sales of services and products, which are major benefits of guest blogging. Other such benefits may include speaking engagements and increased traffic for the websites.
Guest blogging is a major reason as to why many publishers and authors decide on doing guest blogging. Some if not most of these websites allow them to leave or submit a short bio about themselves. Short URLs published at the end of the post provide links that direct the traffic to the author’s website thus resulting in a much better search visibility on search engines.