Get Great Results With Email Marketing – New Tips
The Direct Marketing Association states email marketing is cost effective with a ROI of around 4,300%. Not everyone has the same success, so here are some suggestions to enable you to increase your open rate, build your email list and make more sales too.
Newsletters are a great way to send out long campaigns. I once joined a membership newsletter where there were 52 newsletters, a whole years supply that started with tips for newbies and built week by week with more advanced information. Every week there was a tip or article to help you grow your business and yes, I eagerly opened them not missing any, as did other members.
Many emails are boring, no-one wants to waste their time on boring junk. we want value in exchange for time invested.
An intriguing header with a promise, is likely to get your emails opened. Write your emails as though you are talking to just one person, this will make them feel more personal and make everyone feel you are writing to them. Include some humor, few people only want facts, make them personal. Write in your style which your followers will relate to and open your emails regularly.
There are two types of newsletter emails: One gives you the whole story without clicking elsewhere, the other is an enticing introduction to where you are a new video or helpful article. This also keeps your website fresh and keeps the search engines visiting.
I watched a webinar recently full of tips, you might like this one: Your emails should be full of content not all selling, but when you have a great offer for your list, not all emails will get opened, so resend then later with a new header to the people who did not open them, repeat again. (Your auto-responder can help you set this up). Also make your thank you page work for you by offering another related item on special offer, while your buyers have their cards available and are in a buying mood. Not many marketers do this, but it will help you build your list for free, or increase your earnings.
My coach always gives us great tips, so do not attempt to learn it alone, find a great coach and gain from their experience. Let them do the testing of products, they can afford too. They will also find best sellers for your customers. Affiliate marketing with a great coach is the simplest way to begin online. Watch videos on YouTube to find who you would like to work with.
Working online with your laptop, is a great reason to obtain time and location freedom. I love the lifestyle would it suit you? Make 2016 a great time to change your career.
A book on Email Marketing:
"Email Persuasion" by Ian Brodie