Generate Leads by Reverse Marketing
When the Internet was in its infancy and online marketing was gaining popularity, e-mail solicitation was the primary way to advertise. Solicitors did not generate leads on their own they purchased thousands of e-mail addresses from “list” companies. They would then blast an offer to thousands of recipients at the same time. As the e-mail invitations increased, people began complaining that they didn’t want all these unsolicited marketing offers cluttering up their inbox. This process became known as “spam” and now there are rules and regulations that govern this type of marketing campaign.
What happened was these e-mail lists were sold over and over again and consequently the same addresses were receiving many, many different offers that they didn’t want or in which they had no interest.
The proper way to send e-mail offers today is to send only to recipients that have given their permission to you to do so and also, the e-mail needs to have a way for them to option out of your list if they want to.
Reverse marketing can give you the ability to acquire your own list of prospects that are actually looking for your product or business opportunities then you can develop a relationship with them that is spam free.
Here is how it works. You invite prospects to e-mail you by using free for all (FFA’s) ad companies to advertise what you are offering. People inquire back to you and you then have the chance to communicate with them on a more friendly basis. These are people that have requested information from you so they are looking forward to receiving your e-mail.
Another way to acquire e-mail address is to set up a “capture” page on the Internet. Each of these capture pages or “portals” have a specific function called an opt-in form that when filled out collects their e-mail address into your list. This way they have actually asked for your information and you can then send it to them.
No more paying many, many dollars for a list of e-mails that usually provides minimal or no results. You can market to a list of your own prospects that are exclusively yours because they have requested something from you and you can do it completely spam free.