Free Marketing Strategies for your Online Business
Many of us have created an online business after seeing the results that others have had. Tons of internet business owners have built passive income streams that provide $ 10,000 in monthly income.
However, after creating our businesses, we find out that these successful people are spending hundreds if not thousands of dollars online every month to market their business. Is there anything you can do to market your business in a cost efficient manner? The answer is yes, and this article will explain the four best ways to market your business for free.
1. Press Releases
3. Classified Ads
1. Press Releases
Press Releases are probably the fastest way to expose your website and drive traffic to it as quickly as possible. This is because instead of having to be approved for seven days to a month as with articles, press releases get your address out to the search engines immediately.
Your press release should have a title that is full of keywords that you have researched and that will attract the most visitors. You can research keywords at http://www.goodkeywords.com , or many other great sites. Your next step is a subhead, which gives a brief overview of the story while using good keywords. Your body should not be a sales pitch, it should be an interesting story that keeps the reader interested. Again, you DO NOT try to sell your business here, just write an interesting and honest story that will inspire respect in the reader for you and your business. In the keywords section, use solid keywords that you have researched on a keyword site. The final part is your contact info, which is where you give the reader a call for action by leaving your website or email address. This, and only this, is where you explicitly sell your business.
Articles are a great way to build respect and prove your knowledge in the industry, which evokes trust in potential sign ups. As with press releases, articles should have sound keywords that have been researched extensively. Keywords are the keys (no pun intended) to driving the most readers to your article. The article body should have good organization, with an introduction, a few key points, and then a conclusion. The body should have information that you think a reader would find valuable so that they will consider you a reliable source. The resource box is where you call the reader to action, and is the ONLY place you should sell your business.
3. Classified Ads
Classifieds are yet another great free way to market your business. The nice thing about classifieds is that they target the market you are looking for: people in search of a home business opportunity. There are plenty of free classified sites you can post on to attract sign ups. Try to keep your classified short and sweet, and give just enough information to intrigue them and drive them to your website, but not enough to bore them. Remember to research the keywords and title you include, as this is an important step in any free marketing opportunity.
This is yet another great opportunity to gain respect and credibility, and inevitably drive more traffic to your site. Find a few forums you like and that are active, and then spend half an hour every day posting. Medium to long posts have the most search engine power. Research before you post, and never personally attack anyone in a forum. The most important part of posting in a forum is to utilize your signature, where you put your url and a call for action. If forum members read your posts and find you a reliable resource, they will be motivated to read your signature and follow it to your site.
There are plenty of other ways to market our online business for free and drive traffic to your website, but these are the strategies I have found most effective. The main theme of marketing is to build respect, credibility, and trust, and this will translate into a successful business.