Four Magic Ways to Use Social Media Marketing to Your Advantage
There's definitely a huge difference between search engine optimization and social media marketing. While the former is concerned about getting the top position in search engine rankings, the latter, meanwhile, focuses on what's basic: the relationship between your customers and you.
Because online business is controlled by high sales conversion rates through targeted traffic, it is very important that you play your cards right, especially when it comes to social media marketing. Here are 4 magic ways to use the method to your advantage.
1. Give them the article that they need.
It does sound cliché, but the truth is content will always remain king in the World Wide Web. It drives people to your site and helps establish your credibility. It is only but important that you are able to produce articles, press releases, and even newsletters to your customers. But these will not be ordinary advertorials. If you want to make sure that they read every word that you're going to say, understand your message, share your thoughts to their families and friends, and eventually come back to your website for more, you have to concentrate firstly on your title . If should be compelling enough to arouse emotion from your readers, whether it's happiness, sadness, curiosity, or excitement. Second, they should be able to find reason for your article. Are you going to give them tips, or are you merely trying to inform or entertain them? Best of all, call them to action. Words such as "click," "visit," "read more" are some of the verbs that you can use that will eventually lead them to your website.
2. Choose your keywords very well.
Search engines play around with keywords, and if you want to be found by your target customers, you should be able to use targeted words and phrases too. If you are not sure which terms to use in your site, you can scour for keyword suggestion tools. Make use of your keywords in your articles, meta and title tags, and in submissions; then watch as they help multiply your traffic by hundredfold.
3. Make yourself known.
This is one of the most important processes in social media marketing. Allow your customers to voice out their opinion and feelings about your business, particularly to your products and services. Set up your own blog and invite them to comment to your posts. Participate in online forums and discuss about the benefits of your niche in their lives. You can even build your own social networking profiles. This way, you can even exchange personal messages to your targeted customers. Not only are you opening your business to them, but you're personally welcoming them with open arms to your world.
4. Meet them personally.
In the end, nothing beats talking to them face to face. Because people communicate without seeing their faces, the World Wide Web can be such a cold, frigid environment. Talking and actually interacting with your clients live can tremendously create a whole new warm atmosphere. So, do not forget to send out invitations whenever you have product launches. If you have some customers living within your neighborhood, invite them for a cup of coffee. On holidays, give them special tokens for their continued patronage.
Social media marketing requires patience, diligence, and effort on your part. But this is the most rewarding. After all, when all else fails in search engine placement, your customers will always be there to sustain your business with incredible sales and amazing partnership.