Five Blogging Strategies to Attract Loyal Followers to Your Blog
Blogging is a blast. It is like social media taken to the next level. It is a great way to express and promote yourself online. Blogging is popular today and it is quickly gaining momentum in the world of cyber space. It is like the Reader’s Digest on steroids. You can publish articles and topics that interest you and at the same time promote your hot products, favorite charities, and exciting movies on your own site. It’s all fun and free of charge.
As popular as blogging is, there is no guarantee that your blog will take off or attract a tsunami of traffic overnight. When you consider the number of online blogs out there today, you have to work smart in order to attract followers to your blog. By working smart, I mean that you need a clearly defined strategy with a clear goal. From that point all of your articles, promotions, search engine optimization, and link building must feed into your goal.
The first thing that you must understand about blogging is that Google loves fresh material posted on blogs on a fairly regular basis. Two to three posts a week will usually keep them happy. When you post your content you have to be certain that it is keyword rich material that will attract the interest of the search engines and in turn draw loyal readers to your blog.
Your primary goal in posting keyword rich content on your blog is to establish yourself as an expert in your niche. You will not do this by posting short posts that skim over the top of a topic. Your posts need to be filled with knowledge and information that your followers will not find just anywhere on the net. To promote yourself as an expert, you must develop fairly lengthy articles that provide a depth and wealth of knowledge that those in your niche need to know.
As I mentioned, when you post it is important to bait the search engines with keyword rich content. However when you post to your blog, you need to also write articles with your loyal blog followers in mind. If your writing is stuffed and overwhelmed with keywords, the quality of your work will be weakened. In the same way, when you put too much pepper in the soup nobody wants to eat it. Just as you need to lightly pepper the soup, you need to lightly pepper your postings with keywords. Write for real people who will be converted into loyal readers of your blog.
Finally, it is important to know that followers who are attracted to your blog do not want to be overwhelmed with product promotion. Minimize the promotional material on your site. After you have attracted a good number of loyal followers to your blog who now consider you an expert in your niche, then you can begin to promote your product. Do this occasionally and not frequently. It is a turnoff if every post is about self-promotion or new product promotion. If this is what your blog is about, then the people who have trusted you for good content, will go elsewhere to find the content.
Always remember that blogging is very popular. There is a lot of competition in the blogging world. Stay on the cutting edge of the industry. Define your strategy. Focus on the followers that you want to attract. Be mindful of the search engines. And don’t view your followers as customers that are there to make you rich. They are your number one priority when endeavor to strategize to create a killer blog that will inform, inspire, and motivate your followers day after day, after week after week, after month.