Email Marketing – Why It's A Must Have Marketing Tool
One of the best ways to make email marketing work for you is to start a blog.
This way, you can invite people to join the blog that are already in your email contact list. If these people accept the invitation, this means that they want to find out more about the information that is provided on your blog or website, and it is more likely that they will follow your entries consistently, instead of treating your invitation like 'junk mail' and simply delete what you have sent.
If you're using this form of online marketing, it is also a good idea to encourage readers to post comments about your blog. You should respond to the comments as often as possible, so that readers can feel as though you're willing to interact with them. This will make them more willing to continue reading the blog, as well as patron your business.
Before you pay anyone any money to do any email marketing for you, you should have a clear plan for how you want your online marketing campaign to go. You can create a series of 'how-to' articles that can be posted online or through your blog that will give potential customers insight into your business.
You can create e-flyers that can be sent to thousands of email addresses introducing your company and the services you offer. Or, you can create an account with a social networking site. This will allow people to join your network voluntarily, and you can update your status daily to let customers know about discounts, promotions, and new products.
A word of warning however, do not allow anyone to send email on your behalf unless you have previously seen what is being sent.
After you have a clear plan, or you have quality material that you want to present to the public, it's time to find a paid service that can do the job for you professionally. The company you're working with some give you an email code that you'll need to install on your website.
This way, customers can provide you with their email addresses, so that you can send them special coupons, newsletters, and information about new products that you may have recently added to your inventory.
In order to test this form of email marketing, you should subscribe to your own email list to make sure that it's working well before you send your information out to the masses.