Email Marketing – What Kind of Email Marketing System Will Give My Business the Greatest ROI?
In order to choose the best email marketing system for your business, you should be aware of the options available. There are many options available to suit your needs, and three different types that we will discuss in this article.
First, managing your email list on your own computer. People will sometimes try and keep a list in their favorite personal email system, such as Outlook.
This is not recommended today, for several reasons. First, with this setup, adding or deleting email addresses and names has to be completed manually … by you or your representative. Second, you would not have the option to send out automated follow-up email messages, also known as autoresponders. Third, you would not have access to all of the anti-spam tools present in one of the more modern systems.
Next, you may consider acquiring a specialized software package and installing it on your own server.
The advantages of such a plan are that you avoid monthly fees and have something more control over the inner workings of the system. The disadvantages are that you may have to pay for upgrades, and you may have to deal with spam "issues" yourself.
Finally, you should look at a hosted email service. These types of services will "host" the application on a web server dedicated for this purpose, charging you a monthly fee for the service. Included in these packages are tools that will hep you compose email messages and manage your email system.
Hosted services give you future upgrades with no additional fee, and provide support to help ensure your legitimate email messages get past the spam filters and get delivered. Of course, you will find yourself continuing to shell out the monthly cost for the duration of your time with them, and also you are locked into how they want you to operate your campaigns to a large degree.
Whichever option you choose, you definitely want a system with the ability to do two things: send broadcast messages and send autoresponders.
By broadcast messages, we mean that the ability of sending out a message to every person on your list. All systems will have this option. For example, you can prepare a newsletter every week.
Autoresponders means a series of messages are sent in a sequence based upon when the person signed up for your list. This is where the power of an email marketing system really pays off because it is "hands off" once you set it up. You may send out a series of messages, one every two days, with training, affiliate promotions, sales of your own products, or a mixture of all three. The receiver simply signs up for your list to put this in motion. Of course, you can also send broadcast messages to people who are receiving your autoresponder messages.
An effective email marketing system is an essential tool to your online marketing success, and once you begin using one, you will wonder why you waited so long to begin one!