Email Marketing – What Is The Best Day to Send Emails to Your List?
An email marketing campaign is no better than the amount of your emails that are opened by the intended reader. Many Internet marketers fail to get a better open rate because they fail to send their messages on the best day of the week. That brings up the question what is the best day to send emails to your list? In this article I will attempt to draw some light on this subject. If you are not sure when to send your list your e-mails for the best results continue reading to get some ideas.
Figuring out the best day to email your list can be confusing since peoples daily schedules are different. So what I have done is a little research combined with my own trial and error to come up with the following information. It works well for me I think it will work well for you.
By examining the average individuals life habits with the process of elimination I consider Tuesdays, Wednesdays, and Thursdays to be the best days for sending your messages, let me explain why.
Eliminate Saturday and Sunday for business messages because the average person won’t work on those days.
We won’t use Monday because people are usually not in mood after a weekend to jump right into reading your offers for your products services or business in general.
Strike out Friday most individuals are already thinking of the weekend and winding down their work week. What they start on Friday may be out of mind the following week.
Holidays and vacation time are never good days for obvious reasons. That leaves us with Tuesday, Wednesday. and Thursday.
Pinpointing The Time of Day
I have discovered that people are more apt to read your messages during certain times during the day. This is when you want to send your emails for the best results.
Once your audience has gotten reasonably situated and in front of their computers a message coming in can be a welcome sight. Because the recipient is now in the mode for business they will be much more receptive to receive or check out what interesting messages may be coming in. Who doesn’t want to investigate what’s inside a message at this time. This is the perfect time to send..
It is a good practice to avoid sending at that time in the mornings when your potential reader usually cleans all unwanted mail from their inbox. If your message is in this group it is a very good chance it will be deleted along with the others.
It is much more effective if your email arrives later in the workday. It is more likely that your intended reader will take the time now to read it.
Through research, trial and error I have discovered these times of day best to send my messages 10:00 – 10:30 a.m. and 1:00 – 1:30 p.m.
I suggest that you don’t overly concern yourself with pinpointing the time of day that your email messages go out to your list, simply because there are so many variables associated with getting this correct. However it is good to try to keep up with the general behavior of your list to help you decide what the best time to send your messages is.
Making Sense of This Information
I have come to know that even though there are better days and times than others to send email to your list that there really is no way that you will get this right 100% of the time. You really have no control over when individuals on your list will open your messages.
The important thing is that you don’t let this stop you from sending you newsletter, product or service promotion, or interesting information to your list. Be consistent with your campaign. Then choose the best times that work for you, that is when you will get the best results.