Email Marketing to Web 2.0 Users
In these days of Web 2.0 and interactive everything, it may seem that email marketing, in the form of an email newsletter and ongoing promotions, is "so twenty century." In fact, partnering email with Web 2.0 can make your business more successful, bringing new users to your web site, and keeping your current users active and interested in your site.
It's easy to spend a lot of time and thought on how to improve your web site, and how to make more money through your site. By focusing on how your email campaign can help keep your web site profitable and make it more profitable, you open your business to even more and faster growth.
Email marketing is an old, but trusted, marketing technique, because it works. When you put email to work for your new media site, you'll be amazed at the results.
When you use HTML email to keep in touch with your users, you bring your site to the front of their minds and help them remember you. Many people sign up for a web site, use it for a while and then move on, maybe forgetting it altogether. When you send regular emails relating to the topic of your site and offering information about how to get more out of your site, you remind your users that you're there. This can be one of the best ways to keep people coming back to your site and telling others about your site.
When you create your marketing campaign, you should determine one or two goals for the campaign. Are you just keeping in touch, trying to get people to visit the site within a certain time period, or trying to sell products relating to your site?
If your goal is mainly to keep in touch, you may want to go with an informational newsletter. You would include articles related to your site's topic, such as Internet marketing, mention some recent activity on your site, and invite the reader to visit the site for more articles.
If you're trying to get visitors to your site in a particular timeframe, you'd want to mention news about the site and promotions or events that are going on right now, and sometimes offer an incentive to visit now. Some sites send out weekly emails to members telling them how many messages they have in their private message boxes, or how many people have viewed their profiles. This is a good way to generate "instant" visits.
If you're promoting products, such as white papers or eBooks, you may want to offer a discount on the product for a certain period of time. You can also create videos or previews of the product, and offer these free to your readers.
The truth is that email marketing for Web 2.0 sites is not really that much different from traditional email marketing. You are still interested in getting your readers to visit your site or buy your products, and you're still reaching out to them by email. The main difference is that you have more flexibility in what you actually do on your site to entice readers to visit.