Email Marketing Tips – You Catch More Flies With Honey
There is an old saying that you catch more flies with honey than with vinegar. If you’re into email marketing, this is very true. Not sure what I mean or where I’m going with this? No problem. Sit back and relax and I’ll explain why your email marketing campaigns should be laced with honey and not arsenic.
One thing you have to understand is this. The people you’re writing to are just that, people. They’re not numbers on a wall. They’re not prospects. Well, they are, but you can’t treat them as such. They have feelings. Too many marketers are all about the “sales pitch” and forget that the person on the other end would just like some honesty and assistance. Give them that and you have a much better chance of closing the sale. The question is, just how do we do that?
You might want to start off by letting the person on the other end know something about yourself. The more personal you get, the better your chances of reaching the other person. Too much of email marketing is way too formal. Sometimes I feel like I’m reading a script from an informercial. In my opinion, this isn’t the best way to make a connection with the one who’s reading your email. So get personal. Talk about yourself and ask the other person questions. Get them involved in the conversation.
Next, you want to stress that you’re there to help them. Give as much relevant info to the problem you’re writing about without giving away the store. Sure, I understand that ultimately you want to make a sale and by giving away too much that might not happen. But trust me, if you have a truly great product and are dealing with a subject where you could write novels and STILL not give away the store, it’s in your best interest to do it. The more you give, the more you will get in return.
Finally, and I see so few people do this, at the end of your emails, let the person know that they are welcome to email you anytime at all with any questions that they might have. Make yourself available to your list. Show them that you’re a friend before you’re a marketer. I do this as often as I can and it works wonders. The truth is, few people will write to you because most people are so busy. But the ones who DO write are the ones who will most likely become your long time customers.
Like I said, you catch more flies with honey. So use a little honey the next time you compose an email.
You might be pleasantly surprised at your conversion rate because of it.
To YOUR Success,