Email Marketing Tips – Structuring Your Emails
If you’re into email marketing, you may not give this much thought, but how you structure your emails will go a long way in determining how profitable your campaigns are going to be. A well structured email will outperform a poorly structured one any day of the week. In this article, I’m going to give you some tips on structuring your emails that I am sure will help you immensely.
First, I have to tell you the shock and horror that comes over me when I open some of the emails I get from other marketers. The one that I got just the other day was one long run-on paragraph. It was actually painful to read. I hope, at the very least, that you don’t send out emails that are that horrendous.
Okay, let’s begin.Your email should start with a brief introduction. In the intro, you should tell the prospect why they are receiving the email so they can decide whether or not they want to waste their time reading it. This info should address the problem that you are going to talk about and then explain that a solution is coming. This is your first paragraph. Keep it fairly short. I recommend under 100 words.
Next, you’re going to discuss the problem is detail. This may take more than a paragraph. That’s fine. Make sure that each paragraph isn’t too long. People have a hard time absorbing a lot of info at once.
After you have discussed the problem, begin to talk about possible solutions. You want to save your solution for last to show how it is the best of the ones that you’ve offered. Naturally, you don’t want to paint the alternative solutions in too good a light and you want to make yours stand out. Otherwise, you might end up killing your own sale.
From this point, there are many directions you can go in. You can print testimonials that you’ve received from people who have tried your solution. You can talk about your own experience and how your life has improved because of using this solution.
Finally, you want to make the offer. You want the offer to be so good (price, bonuses, etc.) that it would be almost impossible for the prospect to pass it up. You also want to stress that you don’t know how long this offer is going to be good for so they need to hurry.
Sum up with everything that they’re going to get. You can then include a PS after your signature reminding them that the offer is only good for so long.
The above is basic email structure and should provide you with a good conversion on your campaigns if you simply follow it.
To YOUR Success,