Email Marketing Tips – How to Get More People to Read Your Email
Email marketing is a very powerful channel to get more sales for your business. It is the fastest communication channel today. If you have a responsive list, you can drive traffic to your website on demand and make sales.
Although email marketing is powerful, it has its disadvantages too. Today, SPAM is a big issue. Many ISPs now block emails and blacklist websites when the recipients click on the SPAM button. The tolerant level of the recipients towards unsolicited emails is very low. This makes it very hard to get recipients to open your email and read it.
While inboxes are stuffed with many unsolicited emails, a carefully crafted and permission-based email can be really effective. People are more receptive to your emails if they have chosen to opt in to your list. So, the first step that you need to do is to entice people to opt in to your list and build your database. To entice people to opt in, you must give them something for free in exchange for their names and email addresses. Some of the free gifts that you can consider are: e-book, voucher, software, video, audio and email tutorial course.
Your landing page must also be well-crafted so that you can try them to read further and give you their names and email addresses. The headline of your landing page is one of the most important factors. It should clear state the problem and solution that will appeal to your visitors.
After you have tempted them to opt in, the next step is to work on your email follow up messages or newsletter. Use compelling subject title to entice people to open your email. If the open rate of your emails is poor, there is no chance that you are going to make a lot of sales. Also, the content of your email must be good. The reason why people opt into your list is because they trust you to give them valuable information. So, do not disappoint them.
In your email, you must include call to action statements to lead them to your website. Some examples of call to action statements are: "click here now to get your discount", "click here to visit our website now", etc.
Last but not least, the frequency that you send out your emails is also very important. If you send out emails too frequently, they think you are spamming them. So, stagger your email sending to get effective results from your email marketing effort.