Email Marketing Tips
Email marketing is a popular marketing tool that many companies use either to promote their products and services or to just keep keep in touch with their existing clients. If done properly, email marketing provides numerous benefits for your company and yield good results.
Below are some email marketing tips you can practice to ensure the success of your campaign:
o The first thing you need to do is create a subject title that will automatically catch the attention of your recipient. Keep in mind that you generally only have half a second to catch their attention. After which, they will either ignore or put your email in the trash. So try to specify the benefit the recipient can get from reading your email. For instance, instead of putting "Newsletter no. 1", you can put "Newsletter no.1: 10 tips on how to save money".
o Common email clients like MS Outlook has a preview pane when the email is selected in the inbox. Make sure to always put some interesting content at the very top of your email since this part will show in the preview window of your subscribers email program.
o Consistency is a critical factor in email marketing. Ensure that your email is sent on the same day, at the same time. For example, every Tuesdays at 3pm. Your subscribers will expect your emails to arrive at this specific time, which means that they want to read your email and are generally more receptive to any of your special offers or promotions.
o In relation to consistency, you also need to ensure that, if you're running a frequent email publication or newsletter, the look and feel is consistent issue after issue. This way, you'll be able to help maintain and strengthen your image and brand to your subscribers, which will help you increase sales.
o Right timing also plays an important factor on whether your subscriber will read your email or not. Studies show that the best day to perform a mail-out to your list is during Tuesdays and Wednesdays since these are the days when people are more receptive to communication. On Mondays, everyone still has a hangover from the weekend while during Thursdays and Fridays, people are already busy planning their weekend activities.
o The power of personalization should be used in email marketing. For instance, a simple "Hi (insert name)" can increase both reading and click-through rates by up to 650%. Simply because your subscribers can feel like they already have a relationship with you since you addressed them in their first names.
o Majority of Internet service providers nowdays use meticulous spam protection mechanisms to trap unsolicited emails before it gets into their customers' inboxes. Typically, spam filters rank each email using a number of criteria before it is flagged and deleted. So make sure that your emails do not get flagged as spam by avoiding using words such as "Free", "Save", "Discount", "KKK", etc in both your subject line and the content of your email.