Email Marketing – The "Lubricating Oil" To Your Business
Email marketing is the most effective marketing devise you can use to get the best returns in your business. It is the fluid that keeps your online business alive. Without it, your business is dead.
Imagine having an online client base of 1,000 people who subscribed for your services once. If you do not email them after 2 weeks or more after initial contact, they will forget you, because everyone of us receive hundreds of emails coming from different people each day.
Attention is very scarce in the information age, that is why you have to do your best to use email marketing to turbo charge your online marketing. For you to effectively build an online business that will last for long, you need to impress upon the minds of your subscribers your name and brand, so
that you will be given attention when they find your messages in their inbox.
That way you will get the highest response from every single email you send out. To make your email marketing very effective, these are the rules you should follow.
1. Increase your open rate.
The only way you can get up to 40 – 50% open rate in your email campaign is by making sure that all the messages you send out are in line with the objectives of your market.
Your subscribers got onto your mailing list for one reason, to learn or get a tip from you on a particular subject. Your focus should be to publish good contents only in this area of interest.
As long as you continue to provide top notch information, you will notice that your email open rates will increase. You can even recommend a product along the line, when you do this, your customers will not see your recommendations as a sales effort as long as it is in line with the good information you provide.
2. Limit the frequency of your email
A healthy email marketing strategy is to send email to your subscribers at least 1 – 3 times per week. If you have good information always, your email will be profitable and you wont bore your subscribers with so many emails.
3. Include the Can Spam campaign.
To make your email legal and non spammy, include your contact information at the end of every email you send. Most autoresponder and email management solutions have provisions for this. Do well to use them.
4. Allow for unsubscribes.
Give every subscriber an opportunity to remove himself from your email list if he decides that he doesn’t want to receive your emails any more. That way, you are really living up to the ethics of legal email marketing.
5. Work on your subject line.
Your subject line can make or break your email marketing campaign. Put some little effort on your subject line. Your subject line must be catchy, straight forward, attractive and yet be a summary of the content of your email in a short but sweet way. If your subject says a different thing with your email, you will disappoint your subscribers and your open rate will plummet considerably.