Email Marketing – The Best Email Signature for Email Marketing
They say that little thing matters a lot. Yes, this has been proven. And even if for email marketing, this same principle applies. Those little things like the email signature, the subject line or even the other cross promotion on your emails will do great things in your email marketing campaign.
The mail signature was first known to be the space for further contact information about the sender of the email. But then time has changed this and right now, it is the space to further advertise. You can include here your site so that your customers could click on it anytime and you would be able to get the traffic that is right for your site.
Here are some ways on how you can add value to your email signature.
1. Have a consistent signature. If you are one company, then it is encouraged that you let the employees know and use a standard signature for the company. This is helpful especially if you are sending a lot of correspondence to suppliers, customers or other people.
2. Have a tagline for the company. Yes, you can include a single line about your company. This will let the people who will receive the email know a little about your business. And if you tickle their curiosity with this single line, then you have gained a potential client in no time.
3. Include links to other marketing tools for newsletters or blogs. This is one way on how people will get to know about your company. This can also help increase traffic to your site.