Email Marketing Systems – The Right Way To Do Business Email Marketing
You need a very good email marketing system in place to
build up enough trust with your subscribers before you can
sell to them. If you get this step wrong then your business
will suffer. If you do business email marketing the right
way then your business will definitely prosper. With the
increase in spam it is very important that you build up
enough credibility so that people will actually look
forward to your emails and not immediately delete them.
The first step is to actually get your emails delivered.
This means that you need to check them with spam filters to
Ensure that they will not be identified as spam. If you use
an autoresponder like Getresponse then this will
automatically be done for you before you add your message
to your autoresponder.
Your first email will be the download link where your
subscriber can download the free report. It is very
important that this report only include the basic
information and services to advertise your more advanced
product that they can purchase. Also introduce yourself and
use conversational language.
The second email will consist of the download link again in
case they have not received it and will also include a link
to the sales page.
The third email will answer the most frequently asked
questions about your product. This will ensure that your
customer support team have fewer questions to answer.
You can also include a mini five day course to build your
credibility as the expert after this. The next three to
four emails you need to be very aggressive and go for the
If you are using article marketing then you can go for the
sale immediately. You do not need to do the steps to build
a relationship as it is very likely that the subscriber has
read many of your articles before visiting your web site.