Email Marketing Strategy – This E-Mail Strategy Gets You New Customers Fast
Let's face it. Coming up with a fresh email marketing strategy is hard. We know sending emails can bring in a lot of business and create a buzz in just a mouse click. But we do not want to upset our prospects by sending out what might be considered email spam.
Even worse, we do not have the time to brainstorm the perfect email. It does not have to be that way. There's no need to miss out on the benefits of internet email marketing – just take advantage of this nifty email marketing strategy – the FAQ email.
The FAQ email takes zero thought to create. You simply record your prospect's frequently-asked questions, answer them and send an email to your prospect list.
Here are a few things to consider when creating your next FAQ email:
Group participation – Have everyone keep notes and write down every question asked by prospects and customers.
Once you get a few dozen questions, have someone type those questions into a computer.
What you're going to find is more than 8 out of 10 questions are going to make up about 10 questions.
Have your salesperson answer the questions – Next, it's time to answer these questions.
Do not have your bookkeeper answer these questions … you're going to bore your recipients.
Instead, have someone with a marketing or salesperson's mind craft each reply. Keep each answer short and stuffed with benefits and advantages.
Avoid using the word no. At the same time, do not put the happy face on everything. Admit if something you offer is not for everyone … you're going to win a lot of points with your honesty.
And always point your prospects in the direction to take an action (eg buy your product or subscribe to your newsletter).
Ignore the surveys – Study after study shows two paragraphs in plain-text emails typically generate the highest click through rates from your email marketing campaign. But this FAQ email strategy is the exception … often generating recording-setting click through rates.
Ask for action often – Remind your recipient often of the action you're looking to generate … sprinkle the call to action website URL at least twice in your FAQ email.
Create a plausible opening – Here's the way I start my FAQ emails … feel free to borrow this opening:
Ever since announcing my new service, I've been getting a few common questions …
… So instead of sending out the same answers one by one, I thought to compel them and answer them here:
And there you have it. The FAQ email … the fastest and easiest way to send emails without being accused of sending spam.