Email Marketing Strategies – 4 Tips That Would Boost Your Conversion Rate
Email marketing is an extremely useful and effective means of generating interest in a business and attracting advertisers, partners, promoters, investors and other interested parties. By simply shooting off a host of emails to the people in your inbox mailing list you can create a wide scale publicity and awareness about your work. We tell you how to make the method even more effective with some tips and tricks for email marketing.
Use Normal Text Links
Our first step is to ditch HTML links in favor of the standard blue text links. Research has unearthed that users prefer clicking on text links than image links. Remember to put the links in bold, underline them and make them the instantly recognizable bright blue color.
Communicate With Your Subscribers Regularly
The next tip is to maintain contact with your mailing list after the initial message. Studies have proven that most people are not persuaded to participate without repeated contact so it is important to keep updating the subscribers. Using an automated system is a good way of achieving the same as you can decide on the updates you want to mail and the periodic timetable you want to send the emails at.
Utilize Signature Box
Add a personal touch to the email by always utilizing the signature box at the end. This way, your email recipients know that the mails are coming from a 'real person' and not some mechanical system. Also, by including your contact number, email address, job profile and a link to your website you will be able to direct traffic to your own web page and increase search engine ratings.
Use Great Subject Lines
Remember, people browsing online have next-to-none attention spans. We live in an age of "glance, delete, move to the next" attitude so make sure that the subject of your email is enticing and attractive enough for them to actually open up the mail and read through the letter letter.