Email Marketing – Spam Or Success?
You can market, very well, products online by using email marketing techniques, but you need to learn to use efficiently this powerful tool, to leverage your Internet business. Good advice seems to come from everywhere and sometimes you are even lured into paying money by some sharks on the net, trying to unveil the hidden aspects of email marketing. But, if you use your common sense and your observation skills in your effort to understand your potential customers the best that you can and you inter-knit these with useful tips given by experienced people on this field, you should not have many problems in using the email for commercial purposes.
1. You need to come up with great content related to the product you want to promote, starting with the subject line. You know the product you want to sell is great, but your customers need to be convinced about that too, otherwise they will not even open your email. The way you word the subject line is crucial in order to grab the receivers attention. Pay attention to how well are successful TV ads formed and try to understand how the advertisers use the power of words to build up the people interest gradually, and after that, towards the end of the ad they actually introduce the viewers to the product. So, the same should apply to your emails. Good subject line, trying to incite interest, followed by a great email body.
2. You need to learn to target the right people to email your offers. You only need to find the people waiting out there for your product and willing to pay for that, too. Do not start sending emails left, right and center, chaotically, because not only you will get nowhere, but some may categorize you as spam and your business will suffer.
3. You need to be aware of the CAN-SPAM Act, which gives you the legal guidelines in regards to commercial emails. Study the requirements of this law and comply with their provisions to avoid troubles and penalties. For short, you should not use misleading information in the header, nor deceptive subject lines and you must give the receivers the choice to not subscribe from your emailing list.
Needless to say that if you are serious about your email marketing business, you will draw properly your marketing plan, you will study all the details about it and when everything is in order, your actions will lead you to a successful campaign and happy customers.