Email Marketing – Single Opt-In Versus Double Opt-In List Building
You have just decided to start building your own email list. What's it going to be – single opt-in or double opt-in?
Some marketers will say that single opt-in is the way to go because you will lose less sign-ups. That is true. But you're putting your business at risk with a single opt-in set-up.
Many marketers will agree with me that single opt-in will be outlawed one day. So the faster one builds a double opt-in list the better.
There are many pluses of double opt-in too:
1. Less risks
2. Protected from future clamp-down on single opt-in
3. Higher deliverability rates.
4. More responsive subscribers.
You already see some prominent marketers building separate lists by sending an email to their single opt-in subscribers to opt-in to their double opt-in list. This will become a trend soon.
Not to mention, many of the single opt-ins will be crap emails anyway. I know when I really was interested to opt-in to a list, I would eagerly log in to my inbox and confirm right away. Single opt-ins are just not as responsive and you'll find yourself having a lower deliverability rate too as your emails will go through a different server from the double opt-in ones, if you use a service like Aweber or Get Response. There are also the dangers of people entering your competitor's email address in your sign-up form. With double opt-in, the most that will happen out of these fraudulent emails will get confirmation email and no more.
So go for double opt-in and do not look back!