Email Marketing Secrets – How to Stay Spam Free in Your Email Marketing Strategy
Most quality business owners do not really intend to or want to flood their potential customers with spam. The good news is, you can have a very effective email marketing strategy that makes customers glad to open your emails instead of immediately sending it to the trash.
Things to Be Sure of in Your Email Marketing Strategy
Be sure to never force emails upon potential customers. An opt-in approach will be much better received and more successful then just blind sending. Make your marketing emails actually interesting to read and informative. It is usually a good idea to present them as a newsletter to get the best response.
One of the best techniques for an effective email marketing strategy is to actually use a double opt-in instead of a single. This means that once a person signs up for your emails they will then also have to send in a confirmation before they will receive your future communications. This ensures no person receiving your emails will feel as if they are receiving anything except what they choose to receive.
An effective email marketing strategy also offers an opt-out option to subscribers. People who are interested in your product or service one day may decide they aren’t interested the next. By allowing them to opt out you are sure to maintain a stellar reputation and avoid the dreaded blacklist. If the customers who opt out of your mailing list become interested in your services again, you can be sure that by not forcing content on them, they will come back to you instead of going to a competitor.