Email Marketing Secrets – 3 Keys to Pulling in Alarmingly Large Profits From Email
Just because email marketing is easy and cheap it does not mean you should go in there unprepared. A well-planned strategy is still one of the more important things that your business should be built around. A sound strategy is key to the success of your marketing campaign. So what constitutes a ‘good’ strategy for this business model?
1. Keeping Abreast of the changes
Both the Internet and your competition are very fluid and can change at a day’s notice. Why shouldn’t your strategy be the same? Yes, you should follow your existing email marketing strategy. However, the same time, it is not something to be rigid about. Just be sure to keep everything flexible and easy to change at the drop of a hat.
2. Your market is specifically targeted
Even if you send out a daily email blast to a million addresses, it won’t be of any use if not a single one of those addresses belongs to a person who is interested. That’s why you should have a mechanism in place where you are able to get the email addresses of people who might be worth emailing.
3. Loyal customers are recognized
Take, for example, that there’s a group of people in your mailing list that actually availed of an offer and then bought or registered for something. A good email marketing strategy would have something to make those people feel special, as if they are part of an exclusive club. This positive reinforcement does wonders at attracting repeat customers; don’t go without it.