Email Marketing Revealed – How to Stem That Unsubscribe Rate and Keep Your Customers
When a person subscribes to a company's email mailing list they expect a few things from the company. If the subscriber's expectations are not met or they feel that they are being exploited in any way, you will quickly find your subscribers will begin to opt out of receiving emails from your company. In order to avoid this you should take notice of the proven email marketing tips found herein.
The best tip you will ever find when it comes to email marketing is to never send unsolicited email to anyone who has not given you their contact information themselves. If a person receives a random email from you chances are that they will immediately send your email to their trash bin and will report your email as 'spam.'
Additionally, unsolicited emails can result in people turning away from your services all together. People do not like to receive things in their email that they did not sign up for on their own. If they feel that they were forced to receive the email they could also contact the Better Business Bureau and report your company.
If you want to keep your customers happy and retain customers then never abuse the power of email marketing. When you send an email to a customer who has requested your information, then you should be sure to provide them with information that is actually valuable. Only send emails to your customers when you have something that they will find of value.
These email marketing tips will help you retain your current subscribers and will also create a better reputation for your company.