Email Marketing Revealed – 2 Real-World Email Marketing Tips to Create Promotions That Work
When you have decided to market your business, products or services online one of the most valuable forms you will ever use is direct email. Because so many people are frightened by the very prospect of sending out mass emails and being called a spammer, I’ve put together a short list of two excellent email marketing tips that you can put to use right away and guarantee a greater degree on success with your email marketing campaigns.
Email Marketing Tip #1: Don’t Be the Salesperson You Hate
You know the type; the guy wearing the short sleeved oxford with a clip on tie at the car dealership who just can’t seem to understand what the words ‘I’m just looking’ mean? Yeah. Don’t be him.
Translate that into your email marketing and the point I’m trying to drill home is that you don’t need to be pushy. You need to offer something that is informative, useful and above all else, personal. The more your customers understand how your products and services would benefit them personally, the more likely they are to make that purchase.
Email Marketing Tip #2: Don’t Forget to Ask
This is a tip I actually learned from a sales course years ago. A huge percentage of salespeople miss out on tons of money because they never ask for the sale. Provide the benefits, tell the story, make it personal and then ask for the sale.
With these two email marketing tips you are sure to see an increase in interest and sales from your online marketing efforts so long as you stick to it. Consistency is key!