Email Marketing List – The # 1 Myth And How You Can Avoid The Traps Involved When Starting Your Own
Let's face it without your own email marketing list you are leaving money on the table every single day. This article will cover some of the important points as far as email marketing is concerned. Let's get started.
# 1 Myth – I can email anyone I want whenever. That statement right there is far from the truth. If you want to send out your email to your clients or prospects they must first request for your information. There was I time when it was not like that but due to the mad spammers sending all kind of unwanted email flooding your inbox the rules of marketing online with email have changed. If you do that these days expect a hefty fine and a court date.
"Ok, now I see that I need to have my prospects permission how do they let you know?" Simple, on your website you will have a optin form. An optin form is a form on your website where your clients or prospects can leave their Name, and email address. Once they fill out the form they will get a confirmation email to their inbox.
Whoa whoa whoa, slow down. OK I know what your thinking. "Confirmation email" where does that come into play? Glad you asked. Before we talk about that lets talk about an Autoresponder. An autoresponder will be your best friend if your looking to build your email marketing list online. Another way to look at a Autoresponder is to think of it as your local Post Office but with a twist. The Autoresponder will hold your email message that you want to send out, now you tell the autoresponder "Hey Mr.Autoresponder I would like this message to go out to my list after the 2nd day they signed up to my list. having to email these prospects the autoresponder will do it for you, allowing you more time to focus on your marketing.
Now lets Review whats happened to far. Your prospect visited your site and filled out a form. Your autoresponder which is prefilled with your messages (another way for saying emails), sends out a message to that prospect asking if they want to receive email from you. They say yes. The autoresponder will then send out the preselected message out to your email marketing list. That's it, pretty simple do not you think?
Now you could go ahead with an autoresponder and email your clients and prospects but after you get 1,000 people requesting information it will take too much of your time and energy.
To recap as you can see having a email marketing list plays a significant role to increasing your profits online and without it your selling yourself short. Hopefully this article help shed some light on the topic of list building.