Email Marketing List Building
One of the most important steps for your online business is to set up email marketing list building campaigns.
This, of course, involves squeeze pages (opt-ins) and autoresponders. Once a person has signed up on your opt-in form, then the autoresponder can begin your email marketing campaign – which you have pre-loaded.
The squeeze page ideally has an offer that makes it worthwhile for the reader to give you their name and email address.
You may have some scepticism about asking your potential customers for their email addresses, which is understandable, as you too probably are reluctant to just hand over your own email address. We all are wary of this – both because of identity theft and also weary of the spam emails that inundate our inboxes.
Irrelevant Factoid: do you know what is the biggest thing on the internet? – no, it’s not porn (about 1%) – it is spam (about 85%)
However, there’s a gold mine of opportunity in those e-mail addresses, and many marketers pass this by.
Opt-in Email Lists
Note: that (lists) is plural – the more lists you can accumulate, the better for your online growth.
Studies show that a typical Internet customer makes about seven visits to a single website before they buy anything; so you cannot bank on (pun intended) hits alone, as hardly anyone ever buys anything the first time they visit a web site.
A relationship is needed – and you start building that through your electronic, permission-based email campaign. This is the prime reason for collecting email addresses.
If you don’t collect opt-in e-mail addresses – and use them for marketing purposes – you cannot develop important relationship building, credibility enhancing, and advertisement improving possibilities that could translate into more sales!
Remember, your opt-ins are voluntary – they are there because they signed up – therefore are loyal visitors to your site.
They have voluntarily asked you to send them newsletters, ezines, eCourses, promotions, special offers, and other free information. They want what you have to offer them!
A Word To The Wise
• Only collect names and email addresses through your opt-in form.
• Set your autoresponder with the capacity for people to unsubscribe. This facility tells your subscribers that you are not a spammer and operate a genuine business. Services like AWeber automatically include this for you.