Email Marketing – It Works, If You Know The Basics Well!
Email Marketing has become a cost-effective mode of promotion on the internet. Emails can reach the audience on global scale because emails overcome the barriers which are encountered with the normal mode of advertising through the television, radio or newspaper. Email can cross the demographic barrier and reach out to a larger audience involving minimal cost. The major reason for the popularity of email marketing is that it is cheaper in comparison to all the other modes of advertising.
Before you run an email promotion for your product or service there are certain crucial rules that you should know to upscale responses, like:
Purpose: Sending an email serves various purposes. Users may wish to inform your contacts and subscribers about a breakthrough in your industry or you may want to drive sales of a new product or simply want your name and logo to remain in front of your subscribers
Type: Emails can be used as a weekly sales promotion for a specific product offering or a monthly corporate newsletter. Deciding the type of email you want to deliver to your contacts helps you to organize similar emails into categories and then deploy, organize, assemble and track the messages as a group.
Goal: The type of response that you wish for the user determines your goals whether you expect them to contact a Sales Representative or visit your store or download a white paper. Such goal comprehension will help you create the correct messaging.
Audience: This determines the audience you want to target. By categorizing your audience in advance, you will know which preferences to collect on the opt-in page on your website so that you are sure you have the correct contact data.
Content: You can write and save the recurring content in a dynamic content container in advance once you know the content of each message you send in advance. This will allow you to create your content once but reuse it as many times as you wish too.
Creative Design: The recipients should know the emails are part of a series therefore the look of the emails should compliment and work with each other.
Number of Messages: A message has to be heard or seen for a minimum of 3 times to be completely comprehended. But you should not bombard your clients with constant emails as that can turn pesky. You have to decide the right number of email messages to send in advance. Equally important is to suppress people from the mailing list who have already responded.
Deployment Schedule: Setting up a deployment schedule before your first email will let your contacts know when to expect emails from you. This can strengthen and enhance your customer relationships. The tracking features can help you determine the correct delivery schedule for your client.
Email Marketing is a cheap alternative but some primary cost is associated with writing the advertisements and creating any graphics. For which a writer has to be hired to write the copy for the advertisement and a designer to create and implement the graphics. Apart from these, email marketing is so far the most affordable option in the marketing world.