Email Marketing – How To Write Emails That Generate Huge Response
One thing that email marketers find most challenging about email marketing is writing the emails themselves. Indeed, writing emails to generate the greatest open rates and conversion rates are no easy feats. Many people are good at writing. But very few are good at writing persuasion based emails that get readers to act. In this article, we will look at some simple ways you can use increase the response rate of your emails.
When writing your emails, you have to develop a relationship with your subscribers. One way to do this is by personalizing your emails (including your subject lines) with the first name of your subscriber. This feature comes with most autoresponder services and is easy to implement. Just add in some code to your email where you want the feature to be and it’s done.
Write your email as if you writing to a friend, rather than to a subscriber list. This makes your email more friendly and personalized, rather than sounding like a cold, corporate email.
A email that is highly personalized will get higher open rates, clickthrough rates and conversion rates, the three yardsticks of email marketing. Ultimately, it all means higher profits for you.
Always write your email with the subscriber’s needs in mind. Never write an email because you feel like it. Every email you write must benefit your subscriber in some way or another (a free offer, a product that can improve his life etc, a free teleseminar call with good information etc).
Do these simple things, and you’ll be on you way to wild email marketing success!