Email Marketing – How to Make Money Giving Away Free Items
I give away a lot of free stuff, primarily ebooks and of course, my free ecourses. Sometimes I will give away software, although I go a little light with that, unless I have personally used the software. You see, the books, I can scan them to make sure that they have strong value, and of course the ones that I write have strong value ?, but with software, without I upload it and use it, I have no idea if it really works like the sales page says it does. And even though it is free, if it does not work or I can not help someone if they ask me for help installing some software, it eats away at my own credibility.
I usually give away a free gift to induce someone to subscribe, and then I usually give away a few more free gifts in the first few days that they are on my list. I simply load them into my autoresponder and then they all get the gifts and I do not have to think about them, of course.
I will also give away free gifts during the week, but more often than not, I will use them for Saturday emails. The problem with Saturday emails is that I often will not log in on Saturday or Sunday, so if someone buys something on Saturday and misses the button on the paypal confirmation page that tells them to go to the download page, then they have to wait 2 days to get the link from me personally. So I do not do a whole lot of promotion on Saturday, but the free gifts are a good tool to use then.