Email Marketing – How to Get Your Email Opened
Email marketing is the still the number one way that most companies use to communicate with their prospects and customers. While social media tools are quickly making inroads and providing alternative ways of communication, email is still the easiest and most understood mediums of communication. It may be a long time before this well-known medium takes a backseat to any other tool. Even with social media, millions of people understand, use, and will continue to rely on email.
We can all agree that we’re all suffering from information overload, not to mention a great number of daily distractions. Productivity is at an all-time low and it has nothing to do with a down economy. Split attention, lack of attention, and attention deficit caused by so many competing messages has left consumers weary and with no relief in sight.
Still email marketing is recommended. But, with most people receiving several hundred emails each day, it’s imperative that marketers use any technique possible to get people to open their emails. That leaves very little to work with, but still, there are several techniques you can use to attract attention that will lead to a click and open.
Here are 4 techniques you can use:
1. Call them by name. If you know the person’s name or were able to collect it by some method of opt-in, make sure that you work it into the very first visible line of text which is the subject line. For example, a subject line might start out as Subject: “Alex, your response ….”
We all tend to respond to hearing or seeing our name. By using the recipient’s name, they’ll assume the email is from someone who knows them and that will increase the likelihood that they’ll open it. Familiarity breeds clicks.
2. nd the subject is …. Make sure you use a captivating subject line that includes keywords that describe your product or service. When people know what you’re writing about, and it’s of interest, the chances are that they’ll click to read more.
3. Short and sweet. Keep the subject line short and sweet. Make sure you get to the point fast and that your email can easily be read and interpreted quickly. That means you should use keywords which are short. If possible, monosyllabic words are best. Again, people respond to messages that are written in simple words and short sentences.
4. Use “…” also known as ellipsis. A period signals the end of a sentence and it stops the eyes from moving forward. The use of … keeps the eyes moving and flowing and hopefully in the direction towards clicking your email so that they’ll read your message. Example: “John, new eBook about social media publicity is available now …”
These are just a couple ways you can increase the open rate when it comes to the emails you send. Try them out and see what happens.