Email Marketing – How to Get High Response Rates
Email marketing is one of the most commonly used internet marketing methods nowadays. This method has been adopted by a number of online marketers and the most important reason behind it is that the email marketing campaigns are cheaper than the other kind of online marketing. There are many advantages of email marketing over other methods of online marketing but these advantages can only be taken properly if you make the recipient open your email and go through it. If you send a promotional email to a number of email addresses but most of the people do not read it, the promotional message and your effort will be wasted. Getting the right response is possible only if your emails are opened by the recipient.
If you want top get a high response rate, first of all make sure that your email is not considered as a spam email by the recipient. To ensure this you can take certain easy steps. Your email should be sent from an address with a name. People generally do not like reading system generated emails. The subject line should be very a very nice one. If the subject line is catchy enough than the chances of your email being opened and read will be higher. The first few lines of the email are critical. If these lines are interesting enough, the recipient will read the whole email. If those lines are not interesting the recipient will lose interest quickly and most probably will not respond to your email.