Email Marketing – How to Avoid Being Flagged For SPAM
Email marketing is a successful way to make a business profitable. People have been doing it for many years now. If it were not successful, Email Marketing would have gone down in the history books as being one of the most unproductive marketing methods to ever hit businesses. However, that is not the case. The case is that it has been so successful that companies have found new and improved ways to market their businesses through email. In the process, they are bringing in more and more money. In the meantime, more and more businesses are being flagged for sending SPAM. The email recipients either flag them as SPAM so they'll go straight to their junk mail folder in the future or they report the company.
How to avoid SPAM
The best way to avoid SPAM is to not do it. This means that you should not download email spider software that is going to crawl the internet for email addresses. What's going to happen is you're going to market to people who do not want your service or your product. They're going to get angry and this could have a negative impact on your business's reputation. First of all, they're going to put you on their blocked list, which means future efforts will be for nothing and, second of all, they're going to tell others about it. They may even report you for spamming them, which is something you do not want.
What you want to do is target your audience by having sign-up forms on your website. This means they're opting in. You can also exercise a lot of other opt-in methods so that you're not spamming. It is also possible for you to personally email them and tell them about your company. Ask them if they would like more information. If not, they can click a link in the email that indicates they do not want to receive more correspondence. If they do not click that opt-out link, then this is an indicator that they want to receive the emails. However, targeting your audience is what you really want to do because you know you're not wasting your time. As a matter of fact, you're marketing to people who want to receive your emails. That is going to be much more effective than literally gambling away your time and effort.
How not to get flagged
You also do not want your emails to be flagged. Even if they're legitimate, certain words can be flagged and that can cause your email to automatically be put into the junk mail folder of their email. Stay away from "spammy" words such as: Free, guaranteed, money, now, offer, and any combination of words that include those. Even if the email is completely innocent because the recipient subscribed, the email will be missed by them if it is placed into their junk mail folder.
The best way to combat this is to go to an online SPAM checker. There are plenty of free ones on the internet that you can use. What these programs do is let you know if the email you sent will be flagged as SPAM. This can be a very valuable tool to email marketers in making sure that their recipients actually see the emails instead of the emails going to another location within their inbox. Many email marketing service also provide SPAM score checking as a value added service. Note that the final spam score is based on the content of the email message as well as the delivery method.