Email Marketing – How Does an Email Marketing Tool Require Opt-In?
Opt-in is an e-mailing term, commonly defined as an optional choice for receiving “bulk” mail, or e-mail sent to numerous people at the same time. Typically, this system is used by newsletters, mailing lists and for advertising. But, in case of advertising the question arises that, how does an email marketing tool require opt-in? For successful marketing policies to be considered serious by the consumer the company must realize that the bulk e-mail that they send out to potential customers doesn’t get treated like Unsolicited Bulk E-mail a.k.a. Spam.
Typically obtaining permission before actually sending the e-mail is critical to the success of the marketing strategy. In order to answer the question ‘how does an email marketing tool require opt-in?’, one must firstly understand the inner workings of an Opt-in system. There are basically two systems of Opt-in; unconfirmed opt-in – This involves the user giving his/her contact information through a software or website and the information is not verified. This can generate a lot of spam as simple typos or even malicious subscriptions can occur. The Confirmed opt-in – In this method, after a user enters the contact information a confirmation e-mail is sent to back to the potential subscriber to verify the contact. This system actually removes erroneous or malicious subscriptions. Another feature called the Double Opt-In was implemented in the late 90’s but was phased out as it was unnecessary interference to ask for confirmation twice.
At the first place, answering the question ‘how does an email marketing tool require opt-in?’, may seem really simple from the above explanations but in actuality it is the content of the e-mails that plays an extremely significant role in making the marketing pitch a success or a complete failure. So, make sure you are on the right track!