Email Marketing – Get More Buyers on Your List
Although it's true that without a list you are leaving yourself short for potential sales, it's not actually the list of subscribers that are your money. The money is actually in your list of buyers. Not everyone who subscribes will become a buyer.
The trick is to get as many subscribers as possible to become buyers. Great, you're thinking, thank you Captain Obvious. What you really need are tools that provide you with how to do that.
There's plenty of people who will subscribe to get free stuff. But getting them to part with money is the hard part, or perhaps not so hard when you know how.
Once you have buyers, what do you do then? Let them buy once and then go quiet? Will follow up sales emails make them tired of being sold to? How do you maximize the selling opportunities without annoying the list? All valid questions, not only for beginners, but for intermediate, and expert marketers too.
A buyers list should be treated like a business. The very best marketers know this, and the very best marketers did not make it overnight either. Almost all of them used trial and error, and never started with a heap of money. Many of them learned as much as they could from fellow marketers and made it work for themselves.
No one is born knowing how to market on the internet, or anywhere else for that matter. There is no special gift. Experiences and the ability to take note of others is what makes a marketing success. Also marketers must be prepared to take some risk, and to be determined enough to learn from their mistakes but never give up. These are probably the common traits among successful internet marketers. Certainly being a rocket scientist or being born filthy rich is not a common thread.
Two mistakes when starting an online business are:
a) Not thinking long term. We all want success to happen as fast as possible. But it's much better to shoot for success over a longer time period. This will pay off more in the end.
b) There is not enough of a plan in place, even if there are ideas for the long term.
So the answer is build a massive list of buyers who you can sell to over and over, and they'll snap your products up. The only way a subscriber is any use to you is if he becomes a buyer.
Yes, you'll need to get some good products to sell, but that can be half the fun. This can be done with your own products, or via affiliate products. If you are in this for the long haul, you'll be hauling out loads of cash. So forget getting subscribers and learn how to build a list of buyers from the start.