Email Marketing Frequency – How to Prime Your Email Marketing Pump!
Why is Frequency Important?
In email marketing, quality rules over quantity. That is the rule of the thumb. Over-mailing can kill o sometimes may be detrimental for your email marketing campaigns. This is because it would either end up generating Spam reports or with angry subscribers who unsubscribe from your list without a second thought.
With a little fine-tuning of the frequency and content quality of your emails would enhance email click through and generate recipient interest.
Who Controls the Frequency in Email marketing?
A recent survey reveals that over a half of opt-in subscribers prefer weekly or bi-weekly mailings and the rest preferred only to be contact monthly. So based on consumer behavior, it is only advisable to send out mails at a minimum set frequency or as preferred by the subscriber. Based on the valid needs and preferences of individual consumers will determine the success or failure of your email campaign.
However, if the message is really urgent, highly relevant or something new that the recipient should know, then it is only wise to send in the message promptly. If possible, try to get a feedback from your recipients so you can adjust the frequency of your emails to their customized preferences.
Sending quality, relevant and well-timed mail forms a significant aspect of any email marketing campaign. Anything over the top or necessary would obviously be overkill and harm your email marketing campaign.
Furthermore, it is important to respect the choices of your subscribers and be realistic with your expectations.