Email Marketing Companies – 6 Must Have Features
If you or your company is thinking of using email marketing as a strategy there are many email marketing companies to choose from. With so many email marketing companies to choose from it can get very confusing to find one to use.
Most of these companies are going to charge a fee. And most of them will have the same features to use. So what should you be looking for.
Here are six must have features for any email marketing companies.
- You should have multiple templates that you can choose from for your email marketing campaign.
- You should be able to easily set up and organize your mailing list.
- You should be able to track the performance of you email blasts at a quick glance.
- Your company should have whitelist agreements with major ISPs.
- You should have features such as surveys, autoresponders, and RSS feeds.
- The company you choose should provide a fully-loaded product at an affordable price.
Now after reading this list where the heck do you go to find one company that will have the above features. There are so many different companies to choose from.
As in any business decision you have to do your due diligence. You need to do your own research. Check them out on the internet. Use your network and ask other business owners who they use. If they offer a free trial period take advantage of that time and try them out. Just make sure you are aware of the requirements to cancel during the trial period.
There are many good email marketing companies out there so find a price point and company that works best for you.