Email Marketing – Checking Your Email Statistics
Quite a few people are involved in email marketing these days and making some fairly good profits. However there will be many people who could be learning a lot more money if they simply paid more attention to the statistics collected from each individual email message that they send out.
There really can be no excuses for not doing this nowdays because many autoresponders will provide you with this option. There are sometimes many different statistics you can look at, but the three most important ones are the open rate, the click through rate and the conversion rate.
The open rate is important because it will tell you how effective your headlines are. You could write a really good email message with the best sales copy, but it will be wasted if no-one opens your email to begin with. So by checking your open rates you can learn what type of headlines work, and which ones do not.
The click through rate is also really important because once you manage to get people to open your emails using a good headline, your next task is to get them to click on the link that you want them to click on in the actual email message. So by analyzing your click through rate you can see how effective you are at achieving this objective. You will often find that it is better to include the link two or three times within the message, rather than including it once at the end of the message.
The other email statistic that is really important is the conversion rate. The whole objective of the email message is to get your subscribers to open the message, click through to the website you want them to visit, and very quickly buy the product you are selling or promoting.
So you want to track the conversion rate of all those people who are clicking through to your offer. This will enable you to see if your sales copy is compelling enough, and whether or not it can be improved (if it is your own product), or whether you should continue promoting this product in the future (if it is an affiliate product) . It is often easier to analyze the conversion rate using your own sales data, rather than using your autoresponder.
Anyways the point is that you should always be checking your email statistics after each message because you may well be leaving a lot of money on the table. By checking out the open rate, the click through rate and the conversion rate you can keep tweaking your emails to maximize your overall sales in the future.