Email Marketing Basics – Starting Out in Email Marketing
Email marketing of course is the process of sending out emails for the purpose of promoting a particular product or a particular web site.
So how do you get started in email marketing?
The first thing you need to do is get familiar with the United States CAN SPAM law. It is a pretty serious law and there are laws in other countries too. There are stiff penalties for people who break those laws – the bottom line is you can never mail any one who has not specifically requested to be on your list. But don’t take my word for it, look it up! The penalties are severe!
So now that we have that out of the way, what should you do next? Well, since everyone has to request to be on your list, the next thing that you need to do is to build a list.
Basically you are going to need a web site, an autoresponder, and some content to put on your web page and your autoresponder in the area that you want to start emailing people about – we call that a niche area.
Once you have that set up, you need to drive traffic to your web site so that they can see what you have to offer, and join your email list so that you can email them. The best way that I have found to get traffic to my web site is to write articles just like this one and send them places like where you are reading this. They promote my article for free, so it is pretty cool, and then I get the traffic and I can build my email list for basically free.