Email Marketing Basics – How to Write an Email I
How to write an email. This should be such as easy proposition, a formula we can follow. But it isn’t. You see, if we had a formula, then your emails would get boring fast. Your emails would be just like mine, like anyone else that had the formula.
Think about this. Imagine if you have an email relationship with someone you like, not necessarily romantic, just someone with whom you enjoy mutual interests online. This could be good friend, or just someone who has some of the same interests as you. Of course, it can be something romantic.
Now imagine that every email you got from this person was written according to some formula. For example, it always opened with the same few lines, and then it always told some story about their day, and then it always asked you for advice about something. Now, it could be any formula, but the key here is that it is the same formula everyday.
What would happen? You and I both know what would happen. You would be bored. You would not be excited to open the emails from this person – inn fact, you would probably become bored, not just with the emails, but with the person.
On the other hand, imagine that this person sporadically sent you emails, some that tell a great story, some that ask for advice, some that recommend some great new tool they found yesterday.
Some of the emails ramble, some get right down to the point. The bottom line is, you don’t know what to expect.